Hero Profile » About Ed Sanderson & Bruce Bell
The deli business has been a Sanderson family tradition as far back as 1922 when Sanderson's Creamery opened on Boston's Blue Hill Avenue. Ed Sanderson learned the restaurant business at an early age. After graduating from the Culinary Institute of America, he worked for and owned several establishments in the Boston area. In 1977, Ed and his wife Joan opened Joan & Ed’s Deli in Framingham, then moved in 1994 to Sherwood Plaza in Natick.
Chef Bruce Bell was born and raised in Philadelphia. A 3rd generation chef, he remembers being in his grandfather's butcher shop and knew he had the passion to become a chef. After working in establishments such as TGI Fridays, the Doral on Miami Beach, and Boca Point Country Club, Bruce graduated from the Florida Culinary Institute in 1992. His passion for Jewish food grew when he built a wholesale business, alongside his father, manufacturing and selling knishes. Over 10 years, they made close to 3 million handmade knishes from scratch! Now he continues doing what he loves the most, cooking great Jewish food.